Yeti Coolers

In 2006 YETI Coolers was founded with a simple mission: build the cooler we'd use everyday built for the serious outdoor enthusiast rather than for the mass discount retailers, a cooler that could take the abuse in the field and on the water. One that simply wouldn't break. Early on that product innovation came from necessity and firsthand experience - not from market research and data analysis. Quality comes first, not cash, because having your cooler's lid cave-in when using it as a casting platform should never be part of anyone's fishing trip. Today YETI is the cooler of choice for outdoor enthusiasts, pros, tailgaters and backyard barbeque kings. Ultimately, life is about having a good time doing what you love, being outdoors hunting whitetail, catching a tarpon on the fly and spending time with our families and buddies. Built by authentic sportsmen, YETI coolers are durable and quality bound, great for hunting, fishing, camping, boating, rafting, tailgating, paddling, barbequing, oh, and beer drinking.